A couple of weeks ago, the first store to sell only flavored e-cigarettes in the UK just opened in Rugby, Warwickshire. The store's name itself "Smoke-No-Smoke" and the fresh and clean appearance of the staff and store in and out simply attracted a lot of people. The shop offers flavored electronic cigarettes as healthier and cheaper alternatives to smoking tobacco products.

The store has this "try before you buy" policy which favors the consumers as they can test and see for themselves first if they like the product / flavor before buying.

The beauty of having the store is that people can drop into the shop and try the hundreds of flavours before buying which they cannot do online. People love the tester station, their eyes light up and they just buy it. It tastes nice and it doesn’t leave a bad taste in the mouth like real cigarettes do.

Our products are high end and very different from the disposable E-cigs you can buy elsewhere. I’d say 95 per cent of people who have come through the door buy the products. It’s fantastic, there are very few people who try the products and say ‘no’.

I think it’s a combination of a number of factors really. The cost is 80 per cent cheaper than cigarettes and the sensation is as real as it can be to smoking without actually smoking.
- Jim Lacey, Managing Director